The platform.
Ghost is a hosted software platform that helps brand strategists run engagements: it provides twenty-seven canonical strategy tools, AI-assisted research and synthesis, and deliverable generation in formats including PowerPoint, PDF, web pages, and Word documents. Ghost is owned and operated by Angry Gods Holdings, LLC, a US limited liability company.
These terms apply to all access and use of Ghost — the marketing site, the strategist dashboard, the mobile companion at /m, the API, and any other surface we make available. Where additional terms apply (for example, a separate Data Processing Addendum for enterprise customers), those will be identified and either incorporated by reference or executed in writing.
Closed beta. Things will break.
Ghost is currently in a closed beta. That has practical consequences you need to understand before using the platform with real client work:
- No service-level agreement. The platform may be unavailable, slow, or return errors at any time. We aim for high reliability but make no contractual promise of uptime.
- Features change. We add, remove, and modify features without notice during the beta. URLs, data shapes, and workflows you depend on today may be different tomorrow.
- Data loss is possible. While we operate the platform with reasonable care and back up the database regularly, we cannot guarantee that uploaded files, generated outputs, or chat histories will be preserved. Always retain independent copies of any work you cannot afford to lose.
- AI outputs can be wrong. Ghost uses third-party AI models. The output may be inaccurate, biased, or unsuitable for your situation. You are responsible for reviewing every output before relying on it or sharing it with a client.
By using Ghost during the beta, you accept these realities. If your use case requires guaranteed uptime, audited reliability, or contractual SLAs, do not use Ghost in the beta period.
Eligibility and account.
To use Ghost you must (a) be at least 18 years old, (b) have the legal capacity to enter into these terms, (c) not be located in or a national of any country subject to a US government embargo, and (d) not be on any US government list of restricted parties. If you use Ghost on behalf of an organization, you represent that you have authority to bind that organization to these terms.
Access to Ghost is invite-only during the beta. We grant access at our discretion based on the application you submit. We can revoke access at any time, with or without cause. You are responsible for keeping your sign-in credentials secure and for all activity that occurs under your account. Tell us immediately at hello@angrygods.com if you suspect unauthorized access. Don’t share your account.
License to use Ghost.
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use Ghost for your own internal brand-strategy work, subject to these terms. The license ends when your access ends.
You may not (a) copy, modify, reverse-engineer, or attempt to derive the source code of Ghost, (b) resell, sublicense, or commercially exploit Ghost or its outputs as a standalone service, (c) use Ghost to build a competing product, (d) probe, scan, or stress-test the platform without our written permission, (e) circumvent rate limits, access controls, or any technical measure we implement, or (f) use any automated tool to access Ghost beyond the documented APIs.
Your content. Especially your clients’ content.
Anything you upload to Ghost — research briefs, client documents, voice captures, chat messages, generated deliverables, knowledge-base entries, or any other content (collectively, “Your Content”) — remains yours. You retain all rights, title, and interest in Your Content.
You grant us a license to operate the platform.
To run Ghost, we need a license to host, store, transmit, process, and display Your Content as required for the service to function. You grant Angry Gods Holdings, LLC a worldwide, royalty-free, non-exclusive license to use Your Content for the sole purpose of operating, maintaining, securing, and improving Ghost on your behalf. This license ends when you delete the content or terminate your account, except to the extent we must retain copies for legal, security, or backup purposes.
We do not train models on your content.
We do not use Your Content to train, fine-tune, or otherwise improve any AI model — ours or a third party’s. We pass Your Content to AI providers only to generate the specific output you requested, and contractually require those providers not to use the content for training. As of the effective date, our AI providers (Anthropic and Groq) contractually do not retain or train on API content. See the Privacy Policy for full subprocessor terms.
You are responsible for what you upload.
By uploading content to Ghost, you represent and warrant that:
- You own Your Content, or you have obtained all rights, consents, licenses, and permissions necessary to upload it to Ghost and to authorize us to process it as described in these terms.
- Where Your Content includes confidential client information, you have confirmed with that client (or your governing engagement agreement) that you may upload it to a hosted SaaS platform that processes it through third-party AI services. Many client agreements have explicit restrictions on AI-tool usage. Reading and complying with those agreements is your responsibility, not ours.
- Your Content does not infringe the intellectual property, privacy, publicity, or other rights of any third party.
- Your Content does not contain any data you are not legally permitted to share with us or with our subprocessors — including, without limitation, protected health information (PHI) regulated by HIPAA, payment card data regulated by PCI-DSS, or any government-classified information. Ghost is not configured to handle such data.
We treat Your Content as confidential. We will not access it except as needed to operate the platform, respond to your support request, investigate a security incident, or comply with law (and in those cases, only on a least-privilege basis). See § 09 (Confidentiality).
You can export and delete.
You can export your deliverables in standard formats (PowerPoint, PDF, Word, HTML) at any time. You can request deletion of your account and Your Content by emailing hello@angrygods.com; we will action the request within thirty (30) days. Some content may persist in encrypted backups for up to ninety (90) days after deletion request, after which it is purged.
Acceptable use.
You agree not to use Ghost to:
- Violate any law, regulation, or third-party right.
- Generate, store, or distribute content that is unlawful, defamatory, harassing, threatening, hateful, sexually explicit involving minors, or designed to facilitate harm.
- Generate content intended to deceive or impersonate a real person or organization without their permission.
- Probe, scan, or test the vulnerability of Ghost or any associated system, or breach any security or authentication measure, without our express written permission.
- Interfere with or disrupt Ghost — including via denial-of-service attempts, malware, or excessive automated requests.
- Reverse-engineer the AI models, prompts, or system instructions that power Ghost, or extract them for use in other products.
- Use Ghost to render decisions about a person’s legal rights, healthcare, credit, employment, housing, or other consequential matters without independent human review.
We may suspend or terminate access immediately if we determine, in our reasonable judgment, that you have violated this section.
AI outputs.
Ghost generates content with the help of third-party AI models. By design, AI output is probabilistic and may be inaccurate, biased, fabricated, or unsuitable for your purpose. We make no warranty about the accuracy, fitness, or originality of any AI output.
You are solely responsible for reviewing AI outputs before using them, sharing them with a client, presenting them as your own work, or relying on them in any decision. AI outputs are not legal, financial, medical, or professional advice. If a Ghost deliverable affects a client’s strategy, brand, or business, you must apply your own professional judgment before delivering it.
Where AI output may overlap with existing third-party content (e.g., a tagline that unintentionally matches a registered trademark), you are responsible for clearing the output for use. Ghost does not perform trademark, copyright, or other clearance.
Beta period and pricing.
During the beta period, Ghost is provided at no charge to invited strategists. Each approved strategist receives access for an initial period of four (4) months from the date of their orientation Zoom, after which we may convert access to a paid plan, extend the free period, or end access at our discretion. We will give at least thirty (30) days’ notice before converting any account to paid. Beyond the four-month window, continued access is not guaranteed.
We may, in good faith, change pricing, billing terms, or feature availability at any time after the beta. Continued use of Ghost after a change constitutes acceptance of the change.
Confidentiality.
Our obligation to you. Your Content, your usage data, and the contents of your engagements are confidential to you. We will not disclose them to any third party except (a) to subprocessors as needed to operate the platform (per the Privacy Policy), (b) to comply with valid legal process, (c) to protect the rights, property, or safety of Ghost, our users, or the public, or (d) with your explicit consent. Our employees and contractors are bound by written confidentiality obligations.
Your obligation to us. Ghost itself — the platform, its prompts, its architecture, its tool methodology, and any non-public materials we share with you (including roadmap, pricing, internal documentation) — is confidential to Angry Gods Holdings, LLC. You agree not to disclose, reproduce, or use these materials except as necessary for your authorized use of the platform. This obligation survives termination for three (3) years.
Intellectual property.
What you own. You own Your Content, including any deliverable Ghost helps you produce based on Your Content. To the extent any AI output is eligible for copyright protection and that protection vests in us, we assign such rights to you on generation, subject to your continuing compliance with these terms.
What we own. Ghost itself — including the software, the AI prompts and system instructions, the strategy methodology, the visual design, the brand, the documentation, and any improvements or derivatives — is and remains the property of Angry Gods Holdings, LLC and our licensors. Nothing in these terms transfers ownership of any part of Ghost to you.
Feedback. If you send us feedback, ideas, or suggestions about Ghost (whether through the in-app affordance or any other channel), you grant us a perpetual, irrevocable, royalty-free license to use that feedback to improve Ghost. We will not publicly attribute feedback to you without your permission.
Third-party services.
Ghost depends on third-party services to operate, including AI providers (Anthropic, Groq), hosting and database providers (Vercel, Neon), authentication (Clerk), email (Resend), and others listed in the Privacy Policy. Your use of Ghost necessarily involves the routing of Your Content through those services, subject to their own terms and privacy policies.
We make no representation about third-party services beyond what their providers publish, and we are not liable for their failures. We will give reasonable notice if a subprocessor change materially affects your data. The current list is in the Privacy Policy.
Disclaimers.
GHOST IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITH ALL FAULTS, AND WITHOUT WARRANTY OF ANY KIND. To the maximum extent permitted by law, Angry Gods Holdings, LLC and its officers, employees, contractors, agents, and licensors disclaim all warranties, whether express, implied, statutory, or otherwise — including without limitation the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty arising from course of dealing, course of performance, or trade usage.
We do not warrant that Ghost will be uninterrupted, error-free, secure, free of harmful components, or that any defect will be corrected. We do not warrant the accuracy, completeness, reliability, or originality of any AI output. Some jurisdictions do not allow the exclusion of certain warranties; in those jurisdictions, the warranties excluded above apply only to the extent permitted by law.
Limitation of liability.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL ANGRY GODS HOLDINGS, LLC OR ITS AFFILIATES, OFFICERS, EMPLOYEES, CONTRACTORS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL — ARISING OUT OF OR RELATING TO YOUR USE OF GHOST, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF GHOST IS LIMITED TO THE GREATER OF (a) ONE HUNDRED US DOLLARS (US $100), OR (b) THE FEES YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. During the beta, fees paid will typically be zero, in which case the cap is US $100.
The parties agree that these limitations are an essential basis of the bargain and would not provide Ghost without them. Some jurisdictions do not allow the exclusion or limitation of certain damages; to the extent prohibited by applicable law, the limitations above apply to the fullest extent permitted.
Indemnification.
You will defend, indemnify, and hold harmless Angry Gods Holdings, LLC and its affiliates, officers, employees, contractors, agents, and licensors against any third- party claim, demand, suit, proceeding, loss, damage, liability, cost, or expense (including reasonable attorneys’ fees) arising out of or relating to (a) Your Content, (b) your violation of these terms, (c) your violation of any third-party right (including intellectual property, privacy, publicity, or contractual rights), or (d) your use of Ghost in a manner not authorized by these terms.
We will give you prompt notice of any claim, allow you to control the defense (subject to our right to participate with our own counsel at our expense), and reasonably cooperate. You may not settle any claim that imposes any obligation or admission on us without our prior written consent.
Termination.
By you. You may terminate your account at any time by emailing hello@angrygods.com or using the in-app deletion affordance.
By us. We may suspend or terminate your access at any time, with or without cause and with or without notice — for example, if you violate these terms, if we suspect fraudulent or harmful behavior, if required by law, or if we discontinue the platform.
Effect. On termination, your right to use Ghost ends. We will retain and delete Your Content as described in the Privacy Policy. Sections that by their nature should survive termination (including § 09 Confidentiality, § 10 Intellectual Property, § 12–14 Disclaimers and Liability, § 17–19 Governing Law, Disputes, and Miscellaneous) survive.
Changes to these terms.
We may update these terms from time to time. When we do, we’ll change the effective date at the top and — for material changes — give you reasonable advance notice (typically thirty days) by email or in-app notice. Continued use of Ghost after the effective date of an update constitutes acceptance of the updated terms. If you don’t agree to an update, your remedy is to stop using Ghost and request deletion of your account.
Governing law.
These terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
Disputes.
Informal resolution first. Before filing any legal action, you agree to email hello@angrygods.com with a description of the dispute and to negotiate in good faith for at least thirty (30) days.
Binding arbitration. If the dispute is not resolved informally, both parties agree to resolve it through final and binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures, in Delaware, in English. The arbitrator’s award is final and may be entered in any court of competent jurisdiction. Each party bears its own costs unless the arbitrator decides otherwise.
Class-action waiver. Disputes will be resolved on an individual basis, not as a class, collective, or representative action. You waive any right to participate in a class action against Angry Gods Holdings, LLC.
Exceptions. Either party may bring an individual action in small- claims court if the dispute qualifies, and either party may seek injunctive relief in a court of competent jurisdiction to protect intellectual-property rights.
Miscellaneous.
Entire agreement. These terms, together with the Privacy Policy and any signed addendum, are the entire agreement between you and Angry Gods Holdings, LLC concerning Ghost, and supersede any prior or contemporaneous agreements.
Severability. If any provision is held unenforceable, the rest of the terms remain in effect, and the unenforceable provision will be modified to the extent necessary to render it enforceable while preserving its intent.
No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
Assignment. You may not assign these terms without our written consent. We may assign these terms in connection with a merger, acquisition, or sale of substantially all of our assets.
Force majeure. Neither party is liable for failure or delay caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, network failure, third-party service outage, or pandemic.
Notices to us. Send legal notices to hello@angrygods.com with subject “Legal Notice — Ghost”.
Notices to you. We may notify you by email to the address on your account, by in-app notice, or by posting on the marketing site.
Relationship. Nothing in these terms creates a partnership, joint venture, agency, or employment relationship between us. You and Angry Gods Holdings, LLC are independent parties.
Contact.
Angry Gods Holdings, LLC
Attn: Ghost — Legal
hello@angrygods.com